Mashable's Brenna Ehrlich writes, "Going along with the already established tongue-in-cheek theme of consumption and pleasing everyone, “What We Do” is an interactive video with the ability to control where the camera lands (much like the 360-degree video Black Eyed Peas frontman Will.i.am launched to herald his digital media company, will.i.apps). It also offers the ability to just silence the song and watch the action and features links allowing users to buy apparel featured in the video."
"While we could just point to the blatant product placement and shout, 'Shill!' this is Devo we’re talking about, so we’re pretty certain that the video is attempting to say more than, 'Buy, buy, buy'. (Although you can actually buy the products featured in the vid. The keytar shirt is also rad.)"
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